AI Visibility Tools for Agencies, Compared: Peec vs Profound vs Otterly vs GEO Grader (2026)
July 8, 2026 by NXTG.ai
The four AI visibility tools an agency actually ends up evaluating — Peec, Profound, Otterly, and GEO Grader — run from $29 to $99 a month at entry, and the sticker price is the least of what separates them. Your client is going to ask whether they show up in ChatGPT. Some of them already have. And the moment you decide to answer that question with a number instead of a shrug, you are shopping for an AI visibility tool, whether the vendor calls the category AI visibility, GEO (generative engine optimization), AEO (answer engine optimization), or AI search monitoring. The terms are interchangeable in 2026; even the vendors disagree, with Profound selling "AEO," Otterly selling "AI Search Monitoring," and Peec selling "AI Search Analytics."
What is not interchangeable is who each tool was built for. Most AI visibility platforms are built for a brand tracking itself. An agency has a different job: track many clients, put your own name on the report, and price the deliverable so a retainer line-item still carries margin.
This page compares the four tools an agency owner actually ends up evaluating: Peec AI, Profound, Otterly.ai, and GEO Grader. One disclosure up front: we build GEO Grader. The comparison below sticks to published pricing and documented features, and where a competitor genuinely fits an agency better today, this page says so.
The short version
| Profound | Peec AI | Otterly.ai | GEO Grader | |
|---|---|---|---|---|
| Entry price | $99/mo (billed yearly) | $245/mo Essential agency plan* | $29/mo Lite | $89/mo flat |
| What entry buys | 1 brand, ChatGPT only, 50 prompts, 1 seat | 10,000 credits, ~111 prompts, 3 client seats | 15 prompts, 4 engines | Per-client workflow, white-label reports |
| Engines covered | ChatGPT at entry; 3 on Growth ($399/mo); up to 10 on Enterprise | Multi-engine (ChatGPT, AI Overviews, Copilot, Perplexity, Gemini) | 4 at base (ChatGPT, AI Overviews, Perplexity, Copilot); Gemini/Claude as paid add-ons | ChatGPT (OpenAI models) today |
| White-label reports | No published offering | Not listed on published agency tiers | Officially no native white-label (Looker Studio workaround) | Yes, native, core offer |
| Multi-client model | Separate subscription per brand below Enterprise | Credit-based agency plans, unlimited projects | Agency Partner Program, workspaces | Built in at $89/mo flat |
| Built for | Fortune 500 marketing orgs | Marketing teams + SEO agencies | SMBs and budget-first monitoring | Agencies reselling GEO as a deliverable |
*Peec's agency-plan dollar figures ($245 Essential, $495 Growth, $795 Scale) come from third-party price captures; the official page publishes the credit and seat structure but not the amounts. Verify current pricing with Peec before you budget.
Now the detail, one tool at a time.
Profound: the enterprise standard, priced like one
Profound is the category's heavyweight. It raised a $96M Series C in February 2026 at a $1B valuation, roughly $155M raised in total, and its customer list reads like an enterprise sales deck: Ramp, MongoDB, U.S. Bank, Indeed, DocuSign, Chime. If you are a Fortune 500 marketing organization that needs SSO, SOC2, and visibility across as many as 10 AI engines, Profound's Enterprise tier is the safe institutional buy.
The agency math is where it breaks down. Profound's $99/mo Starter (billed yearly) covers one brand, on ChatGPT only, with 50 prompts and a single seat. Below the custom-priced Enterprise tier, multi-client tracking means a separate subscription per brand. Five clients at Starter is $495/mo for ChatGPT-only coverage with no way to put your agency's name on the output: Profound publishes no white-label offering. Growth at $399/mo (billed yearly) adds two more engines and 100 prompts, but it is still one brand.
Agency verdict: built for the brand side of the table, not yours. If your client is the Fortune 500 company, they will buy Profound themselves.
Peec AI: the agency-shaped mid-market option
Peec is the strongest agency-native offering among the incumbents. The Berlin company raised a $21M Series A led by Singular in November 2025 and reached roughly $10M ARR by May 2026, and unlike Profound it publishes dedicated agency plans: credit-based tiers from Essential (10,000 credits, roughly 111 prompts, 3 client seats) up to Scale (65,000 credits, 7 seats), with unlimited projects on every agency tier. That structure was clearly designed by people who have watched agencies juggle client counts.
Two friction points. First, price: per third-party captures, the agency tiers run $245, $495, and $795 per month. At $245/mo entry, a GEO line-item you resell at $300 to 500 per client needs several clients on the platform before the tooling pays for itself. Second, branding: white-label reporting is not listed on Peec's published agency tiers. If handing clients a report with your agency's name on it matters to your positioning, ask Peec directly what tier unlocks it and what that tier costs.
Agency verdict: the best multi-engine agency platform of the three incumbents, if your retainer volume supports $245/mo and up, and if you can live without white-label on the published plans.
Otterly.ai: the budget entry, with a documented white-label gap
Otterly is the cheapest credible way into AI search monitoring, full stop. The $29/mo Lite plan buys 15 prompts across 4 engines (ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot) with daily tracking and unlimited team members. For an agency that just wants to see the landscape before committing, that is a genuinely low-risk first step. The Standard tier at $189/mo adds 100 prompts plus API and MCP access, and an Agency Partner Program bumps prompt counts and adds workspace management.
The gap is the one agencies care about most, and Otterly documents it themselves. From their own help center: Otterly "does not currently offer a native white-label option. The OtterlyAI interface, branding, and URLs cannot be customised to show your agency or company name." The sanctioned workaround is exporting data into Looker Studio (Standard plan and up) and building your own branded dashboards, which works, but now you are maintaining a BI layer on top of a $189/mo subscription to produce the deliverable your client actually sees.
Agency verdict: the right way to spend $29 learning the category. As the engine of a resellable GEO service, the missing white-label layer means you are assembling the product yourself.
GEO Grader: built for the reseller motion, honest about its coverage
GEO Grader is ours, and it is new. No named-customer logos here, no "trusted by" wall, because we will not manufacture one. What we can put next to the tools above is the design and the price, and both were built backwards from one question: what does an agency need to sell GEO as a white-label retainer line-item?
Three answers, all in the core product:
- Native white-label branded reports. The report your client sees carries your agency's branding. Not a Looker Studio project you maintain, not an Enterprise-tier negotiation. It is the core offer, because the report is the deliverable you resell.
- Per-client workflow. Clients are the first-class object. Run a scan per client domain, see who the AI recommends instead of them, hand over the branded report, repeat monthly. No per-brand subscription stacking.
- $89/mo flat. Compare the agency-usable tiers above: Peec Essential at $245/mo, Otterly Standard at $189/mo without white-label, Profound below Enterprise metered per brand. At $89 flat, the tooling cost clears on your first resold client.
Now the honest limit, stated plainly: GEO Grader scans ChatGPT (OpenAI models) only today. No Perplexity, no Gemini, no Claude coverage yet. If your client engagement requires multi-engine tracking right now, Otterly's 4-engine base or Peec's agency plans serve that need today, and this page would rather tell you that than have you find out after signup. Two things keep the single-engine scope useful in practice: ChatGPT is where the "are we showing up in AI?" client question almost always originates, and it is the same scope Profound sells at its own $99 entry tier. Multi-engine coverage is where the category's higher-priced tiers go; it is on our roadmap, and until it ships we will not charge you like it already has.
Agency verdict: if the job is reselling white-label GEO reports to clients at flat, markup-friendly cost, this is the only tool on the page built for exactly that job. If the job is multi-engine enterprise monitoring, buy accordingly.
Which one fits your agency
- You bill Fortune 500 clients and need SSO, SOC2, and 10-engine coverage: Profound Enterprise. Bring procurement.
- You run a mid-size agency with budget for tooling and need multi-engine analytics across clients: Peec's agency plans. Confirm white-label availability and current pricing directly before committing.
- You want the cheapest possible look at the category before spending real money: Otterly Lite at $29/mo. Know that a branded client deliverable will require assembly.
- You want to resell GEO as a white-label line-item and keep margin on every client: GEO Grader at $89/mo flat, starting with the ChatGPT visibility your clients are actually asking about.
The fastest way to decide is not reading four pricing pages. It is seeing one real result. Run a free GEO scan on a client's domain, look at the visibility score and at which competitors the AI recommends instead of them, and judge whether that report, with your name on it, is something your clients would pay for.
[Run a free scan on a client's domain →]
FAQ: choosing an AI visibility tool for your agency
What is the best AI visibility tool for agencies? It depends on the job. For enterprise multi-engine monitoring, Profound. For mid-market multi-engine agency analytics, Peec AI. For a $29 entry point, Otterly. For reselling white-label GEO reports to clients at a flat $89/mo with a per-client workflow, GEO Grader. This page (published by GEO Grader) compares all four on published pricing and documented features.
What is the difference between AI visibility, GEO, and AEO? Nothing meaningful. GEO (generative engine optimization) and AEO (answer engine optimization) describe the same practice, and "AI visibility" is the umbrella term buyers increasingly use. There is no settled industry definition; vendors themselves split across all three labels.
Which AI visibility tools offer white-label reporting for agencies? Otterly officially does not offer native white-label (its help docs recommend a Looker Studio workaround). Profound publishes no white-label offering. Peec's published agency tiers do not list white-label reporting. GEO Grader includes native white-label branded reports as the core offer at $89/mo.
How much does an AI visibility tool cost for an agency in 2026? Entry points range from $29/mo (Otterly Lite, 15 prompts) to $99/mo (Profound Starter, one brand, ChatGPT only). Agency-usable tiers run higher: Otterly Standard $189/mo, Peec agency plans from $245/mo per third-party captures, Profound Enterprise custom-priced. GEO Grader is $89/mo flat with per-client workflow included.
Do these tools track ChatGPT, Perplexity, and Gemini? Coverage varies by tier. Otterly covers 4 engines at base with Gemini and Claude as paid add-ons. Peec covers multiple engines on its plans. Profound covers ChatGPT only at $99, 3 engines at $399, and up to 10 on Enterprise. GEO Grader covers ChatGPT (OpenAI models) only today; if you need multi-engine tracking immediately, weigh that in your choice.
GEO Grader measures whether AI assistants cite your client when buyers ask, built for agencies: per-client workspaces and branded reports you hand off as your own. $89/mo flat, mark it up however you like. Related: GEO vs SEO for Agencies.